What is digital marketing?

Digital marketing is a multi-faceted online marketing strategy that uses various channels and technologies for marketing your products and services online and increasing brand awareness and visibility. Simply put, it's making use of the internet to market your business; after all, all businesses today require a strong and powerful online presence to succeed in this digital era.

At Digital Bytz, we offer you end-to-end digital marketing strategies, including SEO, social media marketing, paid ads, content marketing, video content and more, all in one place. This is why we are the most preferred full-service digital marketing agency in Chennai.

Why We’re the Digital Marketing Company You Need

Most digital marketing agencies boast of working with Fortune 500 companies and big corporates. If you're looking for a digital marketing company that rubs shoulders with the biggies, sorry to say, we aren't the right choice for you, mate.

We founded Digital Bytz with one goal – to make digital marketing accessible to all businesses and entrepreneurs. When you partner with Digital Bytz, we promise you a transparent, jargon-free, down-to-earth approach to digital marketing. You're not just a client for us. We consider our team your ally, helping you reach enormous success in the digital world.

So, if you’re looking for a digital marketing company in India with a lot of heart and sharp skills, we’re the right choice for you.

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Our Digital Marketing Services Suite

Search Engine Optimization (SEO)

75% of users never scroll past the first page of results on Google, Bing, Duck Duck Go and other search engines. We use cutting-edge SEO strategies to get your business on the first page of search engine results, where it matters the most.

Pay-Per-Click (PPC)

For every $1 you invest on Google and other search engine ads, you can make an average return of $3. If you’re looking to grow your online visibility, increase site traffic, generate qualified leads and boost sales, our Pay-Per-Click Ad campaigns are the answer.

Social Media Marketing

The average user spends a whopping two to three hours on social media channels every single day. It's the first thing they do on waking up and the last thing before they go to bed. Social media marketing is a must-have tool in your arsenal if you want to capture your target audience.

Content Marketing

Content is always king in the digital world. If you're looking to build an emotional connection with your target audience and win their trust and brand loyalty, then content marketing is the way to go. We offer premium content marketing services, including blogs, email, newsletters, whitepapers and more.

Email Marketing

Over 4 billion people use emails every single day, and that number is only increasing. Email is a great way to capture leads, promote new products, improve customer service and convert leads into loyal customers. We offer data-driven email marketing strategies for all businesses.

Mobile Marketing

It's the era of mobile, and if your business isn't mobile-first, then you're likely to lose out in the online race. From data-driven insights to mobile-friendly content, we offer a comprehensive mobile marketing strategy to take your business right to the fingertips of your target audience.

Marketing Analytics

Data is the new oil. We provide you with no-nonsense, jargon-free marketing analytics consulting and technical support for your digital marketing strategy. We help you make sense of your data and make better and bolder marketing decisions.

Affiliate Marketing

We offer affiliate marketing and influencer marketing services for businesses of all sizes. We take care of all the background work, setting up your affiliate marketing network, connecting with affiliates and influencers, helping to increase sales and brand awareness.

Join Our Digital Marketing Courses & Accelerate Your Career

Build your Personal Digital Skill Sets Today

At Digital Bytz, we believe that knowledge is the biggest asset in today's data-driven world. We offer a wide selection of immersive and hands-on digital marketing courses for students, business leaders, entrepreneurs and anyone interested in building their digital marketing skills.

Our learners will be guided by industry professionals and digital marketing experts with over ten years of experience in the field. Our courses are designed to provide you with the best practical guidance and knowledge using the latest techniques, industry-standard tools and cutting-edge strategies.

If you’re looking for a short, immersive digital marketing course in Chennai, look no further. Choose from our wide range of courses in digital marketing, SEO, PPC, content marketing, social media marketing and accelerate your career.


Learn Digital Marketing with Digital Bytz

Digital marketing is one of the most in-demand skills today. With businesses of all sizes looking to boost their digital presence, there is a huge need for digital marketers with the right skills and expertise. Our digital marketing courses help you:

  • Build and upgrade your digital marketing skills
  • Learn winning SEO, PPC and digital marketing strategies
  • Plan, execute and manage digital marketing campaigns
  • Build a career and make money as a digital marketing consultant or freelancer

  • Requirements

    No previous skill or experience is required. Just bring your passion, and we'll help you develop the rest.

    List of Free Digital Marketing Courses We Offer

    Here is a list of our most popular digital marketing courses. Keep checking this page as we update new courses regularly.

    Digital Marketing FAQs

    New to digital marketing and looking to broaden your industry knowledge? As digital marketing experts, we have the answers to all your digital marketing questions, explained in easy-to-understand terms. We've explained everything from what is digital marketing to crucial terminology. Dive in and get ready to expand your digital marketing knowledge!

    In simplest terms, any marketing effort you carry out online is known as digital marketing. Contrary to popular belief, digital marketing is not a single activity. It's a combination of several online marketing strategies, including:

    • SEO (Search Engine Optimization)
    • PPC (Pay-Per-Click) advertising
    • Social media advertising
    • Social media marketing
    • Content marketing
    • Email marketing
    • Affiliate marketing
    • Influencer marketing

    Even if you are hearing the words PPC (Pay-Per-Click) for the first time, you probably have come across it earlier. PPC refers to the ads you see at the top of Google and other search engines. As an advertiser, every time a user clicks on your ad, you have to pay a small fee to the search engine. PPC ads help buy visitors to your site rather than drive them organically there. When done right, PPC ads are worth it as the fee you pay to drive users to your site is undoubtedly lower than the cost of acquiring visitors via other common channels.

    Digital marketing promotes your brand, products and services to a larger audience, helping you increase brand awareness and build trust and loyalty among your target audience. It's more cost-effective than traditional advertising methods. It helps to level the playing field, allowing you to compete with the bigger brands in your industry. It helps to generate leads promotes conversions, thereby driving sales and revenues.

    Traditionally, digital marketing has eight significant branches. They are:
    1. Email marketing
    2. Mobile marketing
    3. SEO (Search Engine Optimization)
    4. Content marketing
    5. Social media marketing
    6. Paid ads
    7. Analytics
    8. Marketing automation

    Impression refers to the number of times users see your social media posts or search ads. Anytime a user opens your social media post or comes across your paid ads, it is counted as an impression. The impression should not be confused with engagement, where the latter term refers to the number of times a user engages (comments, likes, clicks or shares) your post or ad.

    Lead generation is a digital marketing process that attracts, identifies and transforms casual visitors to your site into prospective business customers. You can generate qualified leads for your business using various digital marketing strategies and tactics like social media ads, email campaigns, or even offering them free digital guidebooks that they can download via a landing page.

    A digital marketing campaign refers to the process of executing a well-planned digital marketing strategy across all digital channels. The purpose of a digital marketing campaign varies depending on the brand objectives. Some popular goals include:
  • Qualified lead generation
  • Increasing brand awareness
  • Boosting site traffic
  • Driving conversions
  • Building customer loyalty
  • Establishing brand authority
  • The ten major types of digital marketing strategies include:
    • SEO (Search Engine Optimization)
    • PPC (Pay Per Click) advertising
    • SEM (Search Engine Marketing)
    • Social Media Marketing
    • Content Marketing
    • Influencer Marketing
    • Email Marketing
    • Affiliate Marketing
    • Mobile Marketing
    • AR (Augmented Reality) and VR (Virtual Reality) Marketing

    Got a question that's not on our list? Share it with us, and we'll get back to you.

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    clients testimonial

    what our clients say

    Choosing DigitalBytz for my social media marketing needs was a smart decision. Their team's proficiency in crafting captivating content and running targeted campaigns is evident in the impressive results.


    DigitalBytz is a true partner in driving social media success. Their ability to adapt to the ever-changing social landscape, along with their creative ideas, has led to impressive growth for my brand.


    One of the best digital marketing agency. We got our website done by Bright ads and also ongoing with Social media marketing, and we are having the best experience. The team responds with great patience for our every query. Overall happy to work with DigitalBytz.


    Throughout the campaign, DigitalBytz Digital India maintained excellent communication and provided regular updates on the progress and performance of the marketing efforts, One of the best digital marketing agency in Chennai.