Market Analytics Services & Market Research Agencies Chennai

Marketing Analytics Service

Data is the new oil. We provide you with no-nonsense, jargon-free marketing analytics consulting and technical support for your digital marketing strategy. We help you make sense of your data and make better and bolder marketing decisions.

What is Marketing Analytics

Marketing analytics is the practice of collecting, measuring, and analyzing data related to marketing activities and their impact on business performance. It is an essential component of modern marketing, enabling organizations to make data-driven decisions, optimize strategies, and maximize the return on investment..

Key aspects of marketing analytics include data collection from various sources, such as website traffic, social media engagement, email campaigns, and sales data. Once gathered, this data is processed and interpreted to provide insights into customer behavior, market trends, and the effectiveness of marketing efforts.

Marketing analytics allows businesses to track key performance indicators (KPIs) like conversion rates, customer acquisition cost, and customer lifetime value. This information helps in identifying what strategies are working, where improvements are needed, and how to allocate resources effectively.

By leveraging marketing analytics, companies can make informed decisions to refine their campaigns, target the right audience, and allocate budgets more efficiently. It also aids in understanding customer preferences, enabling the delivery of more personalized and relevant content.

Ultimately, marketing analytics empowers organizations to enhance their marketing strategies, increase customer satisfaction, and drive revenue growth. In today's data-driven business environment, it's a crucial tool for staying competitive and achieving marketing objectives.

all services

opening hours

monday - friday

09:00 - 20:00
saturday

10:00 - 16:00
sunday

09:30 - 18:00

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Basic

Single Page

₹7,500/-

Per Year

Free Domain ✅
Free Hosting ✅
Single Page
Mobile Responsive ✅
Social Media Setup ❌
Google SEO ❌
Customer Support: 6 Months

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Standard

Multiple Pages

₹12,500/-

Per Year

Free Domain ✅
Free Hosting ✅
5 - 7 Pages
Mobile Responsive ✅
Social Media Setup ✅
Google SEO ✅
Customer Support: 12 Months

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Dynamic

E-commerce

₹27,500/-

Per Year

Free Domain ✅
Free Hosting ✅
Up to 50 Products
Mobile Responsive ✅
Payment Gateway ✅
Google SEO ✅
Customer Support: 12 Months

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Digital Marketing FAQs

New to digital marketing and looking to broaden your industry knowledge? As digital marketing experts, we have the answers to all your digital marketing questions, explained in easy-to-understand terms. We've explained everything from what is digital marketing to crucial terminology. Dive in and get ready to expand your digital marketing knowledge!

In simplest terms, any marketing effort you carry out online is known as digital marketing. Contrary to popular belief, digital marketing is not a single activity. It's a combination of several online marketing strategies, including:

SEO (Search Engine Optimization)
PPC (Pay-Per-Click) advertising
Social media advertising
Social media marketing
Content marketing
Email marketing
Affiliate marketing
Influencer marketing

Even if you are hearing the words PPC (Pay-Per-Click) for the first time, you probably have come across it earlier. PPC refers to the ads you see at the top of Google and other search engines. As an advertiser, every time a user clicks on your ad, you have to pay a small fee to the search engine. PPC ads help buy visitors to your site rather than drive them organically there. When done right, PPC ads are worth it as the fee you pay to drive users to your site is undoubtedly lower than the cost of acquiring visitors via other common channels.

Digital marketing promotes your brand, products and services to a larger audience, helping you increase brand awareness and build trust and loyalty among your target audience. It's more cost-effective than traditional advertising methods. It helps to level the playing field, allowing you to compete with the bigger brands in your industry. It helps to generate leads promotes conversions, thereby driving sales and revenues.

Traditionally, digital marketing has eight significant branches. They are:

Email marketing
Mobile marketing
SEO (Search Engine Optimization)
Content marketing
Social media marketing
Paid ads
Analytics
Marketing automation

Impression refers to the number of times users see your social media posts or search ads. Anytime a user opens your social media post or comes across your paid ads, it is counted as an impression. The impression should not be confused with engagement, where the latter term refers to the number of times a user engages (comments, likes, clicks or shares) your post or ad.

Lead generation is a digital marketing process that attracts, identifies and transforms casual visitors to your site into prospective business customers. You can generate qualified leads for your business using various digital marketing strategies and tactics like social media ads, email campaigns, or even offering them free digital guidebooks that they can download via a landing page.

A digital marketing campaign refers to the process of executing a well-planned digital marketing strategy across all digital channels. The purpose of a digital marketing campaign varies depending on the brand objectives. Some popular goals include:

Qualified lead generation

Increasing brand awareness

Boosting site traffic

Driving conversions

Building customer loyalty

Establishing brand authority

The ten major types of digital marketing strategies include:

SEO (Search Engine Optimization)
PPC (Pay Per Click) advertising
SEM (Search Engine Marketing)
Social Media Marketing
Content Marketing
Influencer Marketing
Email Marketing
Affiliate Marketing
Mobile Marketing
AR (Augmented Reality) and VR (Virtual Reality) Marketing

Got a question that's not on our list? Share it with us, and we'll get back to you.

clients testimonial

what our clients say

Choosing DigitalBytz for my social media marketing needs was a smart decision. Their team's proficiency in crafting captivating content and running targeted campaigns is evident in the impressive results.

Karthick

DigitalBytz is a true partner in driving social media success. Their ability to adapt to the ever-changing social landscape, along with their creative ideas, has led to impressive growth for my brand.

Sowmiya

One of the best digital marketing agency. We got our website done by Bright ads and also ongoing with Social media marketing, and we are having the best experience. The team responds with great patience for our every query. Overall happy to work with DigitalBytz.

Ganeshan

Throughout the campaign, DigitalBytz Digital India maintained excellent communication and provided regular updates on the progress and performance of the marketing efforts, One of the best digital marketing agency in Chennai.

Marketing Analytics

Marketing Analytics

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Marketing Analytics Service